Digital India, a flagship program
of the Government of India, aims to “transform India into a digitally empowered
society and knowledge economy”. This program centres on three key vision areas
of “Infrastructure as a Utility to Every Citizen”, “Governance and Services on
Demand” and “Digital Empowerment of Citizens”. The Digital India Week is a mega
event planned for national launch of the Digital India program. This national
event will have participation of all Central Ministries/ Departments and all
States/UTs.
Vision of Digital India Week
To formally launch the Program, a
one week program in the coming month comprising of awareness and communication
events will be ear-marked as the Digital India Week to
Effectively deliver the message of
Digital India
Expand visibility of Digital India
by way of effective branding across various platforms with special focus on new
media and public interface touch points.
To establish credibility of message
by ensuring value proposition in terms of demonstration of service delivery to
citizens by converging existing and new services, usage of digital
infrastructure under Digital India
Sustained connection with people by
identifying and engaging serious stakeholders through ICT platform and
increasing the demand for e-services.
Communication in vernacular
languages as far as possible
Digital India Week Objectives
Inform, educate and engage with
citizens through organization of events at large number of Digital Points of
Presence such as CSCs/ Post Offices, Schools, Gram Panchayats etc.
Connect all citizens through
Digital Media campaigns and events
Inform all about the vision,
services and benefits of the Program
Popularise and expand the reach of
existing e-services, plan and launch new services
Educate citizens on functional
digital literacy, cyber security, cyber hygiene, ensure better utilization of
Digital infrastructure during the DI Week and beyond .
Incentivize, motivate and connect
citizens with the Digital India Program.
Linda.R
ICT Club Coordinator
BenchMark International School
Source: digitalindia.gov.in
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